Built for brands that refuse to blend in.

We believe great brands are engineered, not decorated. Every decision — from typography to motion — must earn its place in the narrative.

Mission

To partner with ambitious teams and translate vision into brand systems, products and campaigns that move markets.

A world where every category has brands worth remembering — crafted with clarity, courage and lasting impact.

Small teams, senior talent, zero ego. We work in the open, debate with respect and ship work we're proud to sign.

2014

88 opened as a boutique brand studio with a single conviction: clarity beats noise.

2018

We expanded from identity into interfaces — designing platforms clients actually use every day.

2022

Partnerships across finance, fashion, mobility and hospitality — 24 markets and counting.

2025

A second space on the Aegean coast for retreats, film shoots and deep creative sprints.

We strip away the unnecessary until only the essential story remains.

Pixels, kerning, pacing — details are not decoration, they are the brand.

We push clients toward distinctive choices, not safe consensus.

We embed with your team, share accountability and celebrate wins together.

Founder & Creative Director

Twenty years shaping luxury and fintech brands across Europe and the Middle East.

Head of Strategy

Former brand consultant who turns complex positioning into sharp, actionable narratives.

Design Director

Systems thinker obsessed with typography, grid logic and motion that feels inevitable.