Lumen · 2024 · branding · experience
Lumen Hospitality
A sensory brand for contemporary stay.
Challenge
Boutique hotels often feel fragmented — each property with its own personality but no cohesive brand. Lumen needed unity without uniformity.
Solution
A flexible brand architecture with sensory design principles, property-level expression rules and a booking flow that feels as considered as the lobby itself.
8
Properties under unified brand
+45%
Direct booking increase
96%
Guest satisfaction score
Related work
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