Aurora · 2025 · branding · digital · motion
Aurora Finance
A quieter language for modern wealth.
Challenge
Legacy finance aesthetics felt cold and transactional. Aurora's audience — high-net-worth millennials — demanded sophistication without intimidation.
Solution
A restrained visual system, editorial typography and a product experience that prioritises clarity over complexity — supported by a cinematic launch narrative.
€2.4B
Assets under management at launch
+38%
Onboarding conversion uplift
72
Net Promoter Score post-launch
Related work
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