Pulse · 2024 · digital · motion
Pulse Mobility
Electric mobility with cinematic precision.
Challenge
EV brands were converging on similar visual language — sleek, blue, generic. Pulse needed to stand apart without sacrificing technical credibility.
Solution
A dark, cinematic brand world with motion-first storytelling, a precision UI system and hero films that treat the vehicle as a character, not a spec sheet.
12K
Pre-orders in first 48 hours
18M
Launch film organic reach
3
International design awards
Related work
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