Noir · 2025 · branding · ecommerce
Noir Atelier
Editorial luxury for a global fashion house.
Challenge
The brand had heritage but felt dated online. Competing houses were investing heavily in digital storytelling while Noir's presence lagged behind.
Solution
Editorial-grade photography direction, a modular identity system and an immersive shopping experience that mirrors the intimacy of an in-store visit.
+62%
Organic traffic growth
+28%
Average order value increase
4.2×
Campaign engagement rate
Related work
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